The historical Italian product is the official amaro partner of The Asia’s 50 Best Bars & The World’s 50 Best Bars 2023 edition.
In the cocktail world the 50 Best Bars is the most important global recognition dedicated to the best bars that consecrates the success of a venue in terms of visibility, popularity and of course clientele.
First published in 2009 the prestigious list of The World’s 50 Best Bars recognises the best of the international drinks industry as well as providing an annual guide to the best drinking destinations in the world.
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From 2022 Amaro Lucano is the official amaro sponsor of The World’s 50 Best Bars and Asia’s 50 Best Bars. An exclusive partnership that sees the famous product as the only partner in the amaro category demonstrating growing interest in it and its importance in this category. Over the last few years amaro has undergone a consumption revival becoming a main feature in mixology.
Thanks to its perfect balance of bitter and sweet and particular aromatic bouquet with citrus notes Amaro Lucano is perfect to be used as a base for long drinks: a new challenge for bartenders all over the world and increasingly popular with mixology lovers everywhere.
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The latest campaign embraces the idea that the great classics are always remixed, both in the world of music and in that of the cocktail shop.
For the occasion we have also created a Spotify playlist.
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