Our History

1894
In the back of his biscuit factory in Pisticci, Cavalier Pasquale Vena created a mixture of herbs with a balanced, consistent flavour, with citrus and floral notes. This is how Amaro Lucano was born.

Some years later, the incredible success of this discovery earned this exquisite liqueur a reputation that reached beyond the borders of Pisticci and Lucania, appreciated throughout the Italian peninsula, reaching the refined palates of the Royal House of Savoy, to whom the Vena family become the official suppliers.


Unfortunately, the lucky period came to an end with the beginning of the Second World War, which interrupted production due to shortages of the raw materials needed. Despite this, the rise of the liqueur continued.

1960s and 1970s
In 1965, the company moved from the historic Pisticci location, among Luan hills, to Pisticci Scalo, where a new plant was built. In the same year, the production increased again and reached 117.000 litres.

Since the second half of 1960s sales have grown rapidly.
The foresight of the Vena brothers in investing in big national publicity campaigns added to the fame of Amaro Lucano. It was no longer a local product, but a global phenomenon.

In the 1970s, this growth led the company to create other products alongside Amaro Lucano, such as Sambuca, Limoncello and Caffè.

2000s
The company continued to grow, always faithful to its high quality standards, now branching out to new markets.

2021
In 2021 the company receives a new recognition: it is the coveted "Historical Trademark of National Interest" certification. This rewards all trademarks registered, used for at least 50 years, which have become national excellence through the value of their products that have been part of the history of Italy for years.

Amaro Lucano received this recognition for all the products of the Amaro Lucano, Amaro Lucano Anniversario and Fratelli Vena line.